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Customer Focus
Above all, Cherry's services are built around what matters most to clients. Cherry builds relationships that are more personal, learning directly from clients and using those insights to always be improving.
About Cherry Insurance
Four generations. One Saskatchewan family. Since 1945.
Cherry Insurance has been independently owned and operated by the Cherry family since 1945. Never acquired by a national chain. Never outsourced. Still answering the phone when a client calls.
- 80+
- Years in Saskatchewan
- 6
- Locations
- 35
- Brokers
- 4
- Generations of Family Ownership
History
An abridged history of Cherry Insurance.
Since 1945, Cherry Insurance has been Saskatchewan's trusted independent insurance broker. The Cherry family has proudly owned and operated Cherry Insurance across four generations and plans to be here helping Saskatchewan clients for many decades to come.
Today Cherry operates six locations across Saskatchewan, four in Saskatoon, one in North Battleford, and one in Prince Albert, with 35 brokers serving personal, commercial, farm, and church insurance clients across the province.
Cherry Insurance is part of your community. When you come to see us about your insurance needs, you are talking to people who live and work in the same communities you do. That is not a marketing line, it is the reason Cherry has lasted 80 years.
Four Generations
The Cherry family tree.
From John C. Cherry & Hessie in 1945 to Robyn Cherry & Owen today.
Since 1945
Our Roots: Saskatchewan Family Owned Since 1945
Four generations of one Saskatchewan family. A timeline of the people, places, and decisions that shaped Cherry Insurance.
Prairie Beginnings1896The Cherrys Arrive in Saskatchewan
Isaac Cherry moves west from Ontario with his son John, settling near Smithville, Saskatchewan and purchasing farmland on the open prairie.
Second Generation on the Land1927John Cherry & His Brother Take Over the Farm
John Cherry and his brother step into ownership of the family farm, carrying the Cherry name into a new generation of Saskatchewan agriculture.
The Depression Years1930sThe Farm Is Lost
Like so many prairie families, the Cherrys lose the farm during the Great Depression — presumably around 1937, the year Hessie was charged under the Milk Control Act. A hard chapter that shaped everything that came next.
A New PathDec 6, 1945John Starts Cherry Agencies Ltd.
Determined to protect other Saskatchewan families from the kind of loss his own family lived through, John Cherry founds Cherry Agencies Ltd. on December 6, 1945.
Family Joins the BusinessMarch 1951Cecil Cherry Joins Cherry Agencies
Cecil Cherry comes aboard, beginning the brokerage's tradition of one Cherry generation working alongside the next.
Passing the Torch1964John Cherry Retires
After nearly two decades building the agency from the ground up, founder John Cherry steps back and hands the reins to the next generation.
Third Generation1975Scott Cherry Joins Cherry Agencies
Scott Cherry joins the family business, bringing a third generation of Cherrys into the brokerage and broadening its reach across the Prairies.
In Memoriam1984Cecil Cherry Passes Away
The Cherry family says goodbye to Cecil, whose decades of service helped shape the values the brokerage still leads with today.
Fourth Generation2004Robyn Cherry Joins Cherry Insurance
Robyn Cherry joins the brokerage, carrying the family name into a fourth generation and a new era of client service.
The Next Chapter2024Owen Larocque Joins Cherry Insurance
Owen Larocque joins the team, continuing the Cherry tradition of trusted, family-rooted insurance built for Saskatchewan.
Values
What Cherry stands for.
Five values. Written in 1945. Still true today.
02
Community
The Cherry family has called Saskatchewan home for over 130 years, since 1896. Supporting the communities Cherry operates in, being there for neighbours in times of distress, is what makes the work meaningful. Cherry invests in local organizations and believes deeply in uplifting the communities it serves.
03
Teamwork
Great things in a business are never done by one person, they are done by a team. Cherry's brokers work together, respect one another, and push each other to grow. From the front office to the back, it is one Cherry family.
04
Empowerment
The strength of the team is in each person's individual talent and knowledge. Cherry encourages everyone to be engaged, take ownership, and bring forward new ideas that deliver real value to clients.
05
Integrity
Honesty is in every facet of Cherry's business. Every relationship is built on mutual trust. Cherry holds itself accountable and does what is right, even when nobody is watching.