"We know that families are integral to building community. Saskatoon has given my family a home and a high quality of life. My grandfather established Cherry Insurance in 1945 and we've been a part of this community ever since."
, Scott Cherry, CEO of Cherry Insurance
Cherry's Annual Cutest Pet Contest
The contest that broke the internet. In Saskatoon.
Every year since 2019, Cherry Insurance runs the Cutest Pet Contest, a community photo competition that turns the entire province into voters. Residents submit photos of their pets, campaigns build, votes come in from across Saskatchewan, and the community shows up for one another.
Cherry has been giving back to the communities we serve for 80 years. Here are some of the organizations we're honoured to stand behind.
Leadership Saskatoon
A 10-month leadership development program for new, aspiring, and experienced leaders from across the public, private, and non-profit sectors. Built on citizen engagement, collaboration, inclusion and diversity, and life-long learning.
Emergency medical service teams transporting critical patients to receive timely, specialized care. In 2021 Cherry committed to a 3-year support of the STARS Incubator Mount Project, funding child incubators for Saskatchewan air ambulances.
Safe shelter and homes for companion animals in and around Saskatoon. Cherry currently fosters two kittens at our head office through the SPCA Office Foster Cat program, alongside annual financial support.
A non-profit empowering youth to lead through active play, running in schools across Saskatchewan, Manitoba, Alberta and BC. Bringing play back into recess, building leadership, and encouraging healthier lifestyles.
Scott and Connie Cherry have supported the SCF since the late 1990s through legacies, trusts and program support. The Cherry Family Fund and our backing of the SCF Batting 1000 Youth Advisory Council put Saskatoon families first.
Shelter for homeless dogs in Saskatoon and area, relying on donations and foster families to find permanent loving homes. Cherry's contribution helped make life-changing surgery possible for one Calgary-adopted stray.
Established in 1998. Two $2,500 bursaries to students entering their first year at the University of Saskatchewan, open to grade 12 graduates from Saskatoon, Prince Albert and North Battleford.
The only medically-inclusive child care centre in Canada, on-site nurses care for children with complex medical and typical needs. A national leader closing a gap in child and infant healthcare.
The Vaccine and Infectious Disease Organization at the University of Saskatchewan, a global leader in vaccine research and pandemic preparedness based right here in Saskatoon.
Animated commercials, community contests, and social campaigns reflecting the real people of Saskatchewan. Cherry has never run a generic national insurance ad in 80 years.
Animated Videos
A library of animated commercials featuring the Cherry cartoon characters, insurance topics explained in a way that's actually enjoyable to watch. Find them on Cherry's YouTube channel.
Community Support
Cherry invests in local organizations and the communities it operates in. From sponsorships to charitable giving, Cherry's community presence goes well beyond business.