Cherry Insurance
Cherry in the Community

Your community is our community.

"We know that families are integral to building community. Saskatoon has given my family a home and a high quality of life. My grandfather established Cherry Insurance in 1945 and we've been a part of this community ever since."

, Scott Cherry, CEO of Cherry Insurance

Cherry's Annual Cutest Pet Contest

The contest that broke the internet. In Saskatoon.

Every year since 2019, Cherry Insurance runs the Cutest Pet Contest, a community photo competition that turns the entire province into voters. Residents submit photos of their pets, campaigns build, votes come in from across Saskatchewan, and the community shows up for one another.

See the Latest Contest
Madison's kittens
Real Local Pets from Saskatchewan
We are proud to support

Organizations that make Saskatchewan stronger.

Cherry has been giving back to the communities we serve for 80 years. Here are some of the organizations we're honoured to stand behind.

Leadership Saskatoon

A 10-month leadership development program for new, aspiring, and experienced leaders from across the public, private, and non-profit sectors. Built on citizen engagement, collaboration, inclusion and diversity, and life-long learning.

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STARS Air Ambulance

Emergency medical service teams transporting critical patients to receive timely, specialized care. In 2021 Cherry committed to a 3-year support of the STARS Incubator Mount Project, funding child incubators for Saskatchewan air ambulances.

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Saskatoon SPCA

Safe shelter and homes for companion animals in and around Saskatoon. Cherry currently fosters two kittens at our head office through the SPCA Office Foster Cat program, alongside annual financial support.

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Recess Guardians

A non-profit empowering youth to lead through active play, running in schools across Saskatchewan, Manitoba, Alberta and BC. Bringing play back into recess, building leadership, and encouraging healthier lifestyles.

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Saskatoon Community Foundation

Scott and Connie Cherry have supported the SCF since the late 1990s through legacies, trusts and program support. The Cherry Family Fund and our backing of the SCF Batting 1000 Youth Advisory Council put Saskatoon families first.

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New Hope Dog Rescue Saskatoon

Shelter for homeless dogs in Saskatoon and area, relying on donations and foster families to find permanent loving homes. Cherry's contribution helped make life-changing surgery possible for one Calgary-adopted stray.

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Cherry Insurance Bursary Program

Established in 1998. Two $2,500 bursaries to students entering their first year at the University of Saskatchewan, open to grade 12 graduates from Saskatoon, Prince Albert and North Battleford.

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Saskatoon Food Bank & Learning Centre

Cherry is committed to 5 years of support of the Plant Possibility Campaign, strengthening food security and learning for Saskatoon families.

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Ronald McDonald House, Saskatoon

Cherry is proud to be an Annual Room Sponsor of Ronald McDonald House Saskatoon, keeping families close to their hospitalized children.

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Hope's Home

The only medically-inclusive child care centre in Canada, on-site nurses care for children with complex medical and typical needs. A national leader closing a gap in child and infant healthcare.

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VIDO

The Vaccine and Infectious Disease Organization at the University of Saskatchewan, a global leader in vaccine research and pandemic preparedness based right here in Saskatoon.

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Saskatoon Open Door Society – Women's Business Hub

Supporting newcomer women in Saskatoon as they build businesses, develop skills, and contribute to the local economy through the Women's Business Hub.

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Other great local organizations

Supported across our three Saskatchewan regions.

Saskatoon

  • Jim Pattison Children's Hospital Foundation
  • Royal University Hospital Foundation
  • U of S College of Medicine, Neural Health Project
  • Saskatoon YMCA

Prince Albert

  • Prince Albert YWCA
  • Rose Garden Hospice
  • Boreal Healthcare Foundation

North Battleford

  • Battleford's Union Hospital Foundation
  • Battleford Interval House
  • Battleford Humane Society
Local presence

How Cherry shows up for Saskatchewan.

Local Campaigns

Animated commercials, community contests, and social campaigns reflecting the real people of Saskatchewan. Cherry has never run a generic national insurance ad in 80 years.

Animated Videos

A library of animated commercials featuring the Cherry cartoon characters, insurance topics explained in a way that's actually enjoyable to watch. Find them on Cherry's YouTube channel.

Community Support

Cherry invests in local organizations and the communities it operates in. From sponsorships to charitable giving, Cherry's community presence goes well beyond business.

Follow Cherry on social media.

Want to be part of the Cherry community?